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Maui Economic Opportunity 99 Mahalani Street, Wailuku, HI 96793 Hispanic Financial Literacy Outreach Campaign; $850,000. The funding would be used for conducting a public outreach campaign, in Spanish, promoting financial literacy in the Hispanic community. This campaign will use radio, television, print and other media to provide Hispanics with the financial knowledge and practical tools that will enable them to protect themselves and succeed in the modern economy. Hispanics are a fast-growing minority on Maui, about 10% of the population, and they are mostly first generation. Teaching basic budgeting and finance fundamentals will impact this population directly but also increase the financial health of the community as a whole.
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