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Funds the Drive Less/Save More Campaign, which seeks to reduce drive-alone vehicle trips as an integral part of addressing traffic congestion in the Portland, Oregon metropolitan area, including southwest Washington. The research-driven marking campaign aims to raise public awareness and spur people to take action by becoming more savvy drivers and/or taking advantage of transportation options such as transit and biking via a promotional mix of advertising, earned media, grassroots outreach, and social networking. The campaign provides the public with practical tools and information to motivate people to change their travel behavior and reduce drive-alone vehicle trips. Other benefits of the campaign include reductions in personal transportation costs, traffic congestion, air pollution, and green house gas emissions.
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